![]() Marketing Science: Frontiers will be a new section in Marketing Science that publishes innovative and potentially high-impact papers with an emphasis on timely publication. The section will maintain the high quality of Marketing Science, but allow for calculated risk taking to accelerate entry of new ideas. |
![]() CIM Marketing Club. Get into Marketing. International marketing advice. Sustainable Transformation Hub. Creating marketing advantage for the benefit of professionals, business and society. CIM is undertaking scheduled maintenance on the MyCIM website on Friday 18 November 2022 from 18:00: hrs. |
![]() Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields. Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys. |
![]() Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. |
![]() Though traditional marketing is still prevalent, digital marketing now allows companies to engage in e-mail, social media, affiliate, and content marketing strategies. At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers'' attention to the product or service available. |
![]() If you work in a marketing role like I do, it's' probably difficult for you to define marketing even though you see and use it every day - the term marketing is a bit all-encompassing and variable for a straightforward definition. |
![]() Whilst youll still gain a strong understanding of core marketing theories covered in the MSc Marketing, the MSc Digital Marketing is focused on applying these directly to the tools, platforms and processes that are the key features of the current marketing discipline. |
![]() Faster, smarter marketing. Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Sign in to Google Marketing Platform Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. |
![]() Humans crave connection, we need authentic relationships to help us thrive, providing a sense of belonging to engage with like-minded individuals, The Marketing Society delivers the opportunity for me to do this with my industry peers. It is through organisations like The Marketing Society that people in marketing can rebuild the confidence - even perhaps the mild, healthy over-confidence - that has been missing for too long. |
![]() Marketing is currently defined by the American Marketing Association AMA as the" activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 2 However, the definition of marketing has evolved over the years. |
![]() Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers. DMU offers a range of scholarships to support our students. |